Tuesday, January 3, 2012

Influencing People for Good: A Review of ENCHANTMENT by Guy Kawasaki

To make any kind of significant impact on the world requires influencing the hearts and minds of people, which will ideally shape the actions those people take. Anyone who wants to change the world has to start with one person and change the world one person at a time. Changing the world requires deep interconnectedness and the formation of a tribe of people all seeking to change the world. It can't be done alone, nor should it.

Guy Kawasaki's latest book ENCHANTMENT is about influencing people. Specifically, it's about the strategies we as individuals can take to be effective influencers to the people we interact with everyday. It's about getting people to dream about the same things we dream about, so that we influence people to make those dreams a reality. It's about providing something that will better the lives of other people, and therefore move in the direction of changing the world.

Kawasaki covers basic yet integral topics such as achieving likability and trustworthiness, formulating your ideas so that people will care about them, and overcoming resistance. He even includes a couple of helpful chapters on how to effectively use social media in our pursuit of influencing people.

ENCHANTMENT is an easy read, as it is concise and clear. It's aimed primarily toward business professionals and entrepreneurs, but would be equally helpful to someone in a church context since Kawasaki is covering basics of human interaction. I'd say that ENCHANTMENT is a modern version of Dale Carnegie's HOW TO WIN FRIENDS AND INFLUENCE PEOPLE. It's packed with great wisdom on how to be a person who is well-liked and known to care about people.

I received this book for free for review from Portfolio, a division of Penguin Publishing

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