Review of THE IMPACT EQUATION by Chris Brogan & Julien Smith

Rating: 4 out of 5

Chris Brogan and Julien Smith have proven to be skilled at coming up with great ideas and making those ideas have the widest possible reach and impact. But how do they do it? In THE IMPACT EQUATION Brogan and Smith outline the elements an idea needs to truly make an impact. Using what they call the Impact Equation the authors have created a helpful acronym (CREATE) to communicate the elements needed to make an impact. The elements are:

Contrast
Reach
Exposure
Articulation
Trust
Echo

The book is really helpful as the authors use personal stories and examples from their successes to communicate about the importance of platform, originality, and the all-important human element to making an impact. If you're an idea person, THE IMPACT EQUATION will give you plenty of ideas to widen your impact.

Review copy provided by Portfolio Hardcover