Monday, January 14, 2013

Review of THE ICARUS DECEPTION by Seth Godin

Rating: 4 out of 5

In THE ICARUS DECEPTION, revolutionary business thinker Seth Godin seeks to call people to a life of being genuinely human. To be genuinely human is to be an artist, Godin says.

Industrialization and standardization have lulled people into being cogs in a machine, always doing what they’re told and never thinking outside the box. Godin exposes a system that has people doing their job, but never really making a difference because they offer nothing unique of themselves to the world. But he also describes a world that has been changing. He describes a Connection Economy where artists share something unique and genuine of themselves for the betterment of the world.

In Godin’s mind, everyone is an artist. You don’t have to be a painter, or a writer, or any of the other things you often think of when you think of an artist. People are inherently creators, and if the artist inside of all of us isn’t choked out of us when we’re young, then being an artist will be foundational to who we are. We create by producing something that we can share and make others lives better.

THE ICARUS DECEPTION is a manifesto with page after page of motivational thoughts calling people to embrace their unique giftedness and share it with the world. Much like his earlier book LINCHPIN, this book is a call for people to become indispensible. It’s an invitation to see the world differently and understand how it needs people to be creators.

Review copy provided by Portfolio Hardcover

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