Review of CONTENT RULES by Ann Handley & C.C. Chapman
Title: Content Rules
Author: Ann Handley & C.C. Chapman
What It's About: Content Rules is about developing content that will engage readers, listeners, and viewers through blogs, podcasts, videos, ebooks, and more.
What I Liked About It: The authors share why quality content development is vital to the way people engage with information in today's world. They help content developers to think through their audience and write in a way that speaks the language of those you're trying to reach. Their content rules are helpful and they're communicated in a fun way through visuals. They provide some strategic questions to work through in order to define who you are as a content developer and who it is you want to reach. After laying out the foundational elements of developing content, the authors then focus on the specific mediums you'll write for, such as blogs, ebooks, and videos. The book closes with some real-life success stories of content that has worked. This is a great book for online writers who want to write better content.