Sunday, August 9, 2015

Review of Better and Faster by Jeremy Gutsche

Better and Faster: The Proven Path to Unstoppable Ideas by Jeremy Gutsche is a book for business leaders and focuses on creating better ideas. Gutsche gives many examples from his own business, Trend Hunter.

He talks about two overarching metaphors: the Farmer and the Hunter. Both are important, but he lists some specific negative defaults that Farmers tend to fall into. He spends several chapters describing how to be Hunter when it comes to ideas. He discusses the different kinds of opportunities that Hunters need to take advantage of.

Better and Faster is a helpful book for business leaders, but its principles are helpful for anyone who needs to generate better ideas on a regular basis.

Review copy provided by Blogging for Books

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